The digital age has had a profound impact on all of our lives, as social media has become an integral part. Messaging apps are the foundation of everyday communication, sharing personal moments and conversations with each other. From instant messaging to audio and video calls, digital platforms are where most of our social lives now take place. We all connect with each other mostly through social media apps.
Every day, new apps are coming out that have the potential to gain popularity in the new age trends. We all know WhatsApp and use it every day. But now, Arattai Messenger, an instant messaging app built like WhatsApp, has arrived in India. It is giving tough competition to its rivals like WhatsApp. Similarly, to maintain its place in the market, Arattai app, built by Zoho, is offering features like an Android TV version of its app.
Even WhatsApp hasn't made an Android TV version of its app available yet. But Arattai is offering all of this to its users. Arattai has now achieved considerable success in India and is ranked number one on the Google Play Store. This achievement is due to the features it offers, which are unique to its competitors. This advantage has made the app so popular that it has become the most downloaded app on the Play Store.
This app is being seen as a rival to WhatsApp, made in India, as it offers almost all of WhatsApp's features—texting, calling, file sharing, and more. Let's explore Arattai's top features, what is Arattai, and the Arattai download and setup process.
What is Arattai?
Arattai is a communication tool developed by Zoho Corp. that works like WhatsApp. Its primary goal is to provide users with a reliable and user-friendly messaging experience. It can be easily used on ordinary smartphones or in areas with slow internet connections. Sridhar Vembu, founder and CEO of Zoho Corp., aims to make Arattai the best app. Mr. Vembu says the Arattai app can be run on devices with limited processing power.
Arattai is designed to run smoothly in areas with low internet speed. Sridhar Vembu, the CEO of Zoho Corp., aims to make Arattai an inclusive platform that allows every user in India and the world to access and use modern communication tools. By focusing on the Arattai app's lightweight design, the app aims to meet the needs of a broad user base.
Features That Make Arattai the Best:
No Forced AI: WhatsApp recently introduced Meta AI integration, which users found distracting and unnecessary. Arattai hasn't forced any AI features on users, which has made the experience seamless.
Meetings: WhatsApp is often considered a casual tool for work-related chats, as people still rely on Google Meet or Zoom for meetings. Arattai has launched a feature called Meetings. Users can create and join ongoing meetings without downloading an additional app. You can also schedule meetings directly from the app.
Mentions: Mentions in WhatsApp group chats can sometimes get lost in the plethora of information. Arattai has launched a mentions tab, similar to Slack, to address this issue. Whenever you're mentioned in a conversation, it's listed neatly in one place, making it easier to track and respond without missing important information.
No Ads: Arattai has so far positioned itself as an ad-free experience. The app assures users that their data will not be used for commercial purposes. User data is shared with WhatsApp for meta-targeted advertising. Arattai also stores all user data in Indian data centers.
In this, voice and video call services are end-to-end encrypted. Furthermore, while WhatsApp offers end-to-end encryption, plain text messages are not fully encrypted.
Low Bandwidth: A key feature of Arattai is its low bandwidth consumption. It is optimized to work even in areas with poor or intermittent internet connections.
Lightweight Design: This app is designed to be resource-efficient, making it accessible even to users of smartphones with lightweight processors that may not support more feature-rich apps.
Seamless Experience: Arattai's lightweight design allows for minimal loading times. It promises a seamless messaging experience with its easy-to-use communication tools. Overall, these features make it a practical solution for everyday use.
Arattai's Mission
Sridhar Vembu emphasizes making technology accessible to all. In many emerging markets, users still make do with budget-friendly smartphones and limited internet access, making it difficult for some to use popular messaging apps like WhatsApp or Telegram. Using them requires high data speeds and a better device.
Since founding Arattai, Zoho Corp. has been offering a solution that can democratize digital communication for millions. Mr. Vembu says the company's commitment to affordable and scalable technology is a key part of its vision, especially in a country like India, where digital inequality still exists.
How to Install Arattai on Android and iPhone
How to Install Arattai on Android
- First, go to Google Play.
- Search for Arattai Messenger.
- Then click Install.
- You can also download the app from the official Arattai website.
- To ensure your security, do not download third-party APKs.
- Now open the app and select your country.
- Then enter your number and verify the OTP.
- Grant permissions for contacts, microphone, camera, and notifications.
- Then set your profile and photo and use it.
How to install Arattai On iPhone
- First, go to the App Store.
- Then search for Arattai Messenger.
- Tap "Get."
- Once it's downloaded, open the app.
- Select your country and enter your number.
- Complete the OTP verification process.
- Now you have to give permission for Contacts, Microphone, Camera, and Notifications.
- Then set your profile and photo.
Will Arattai truly replace WhatsApp?
Although Arattai is currently gaining popularity and has been downloaded a lot, it still has a long way to go to achieve the same level as WhatsApp. Arattai's biggest drawback is that it lacks end-to-end encryption for messages. Users can access the app through its official website.
This type of encryption ensures that only the sender and recipient can read the message, preventing even the app from accessing it. This key security feature of Arattai helps keep conversations private and safe from hackers or surveillance. Arattai offers encryption for voice and video calls, but messages are not completely secure. This is a concern for users who seek digital privacy.
Arattai is slowly gaining popularity among users and the market as an Indian alternative to global messaging apps. But if Zoho Corp. manages to address its security flaws and add useful features, it could become the next big tool for Indian users to stay connected.
How secure is Arattai Messenger?
Using messaging apps is all about security, and Arattai Messenger claims to offer the best security:
- Voice and video calls on Arattai are 100% encrypted. Zoho Corp. has also promised updates for chat and media encryption soon.
- There are no ads and no data sales. The Arattai app explicitly promises that it will never sell or use data for advertising purposes.
- All chat, media, contact, and phone number data in the app is stored exclusively on Indian servers. This provides Indian users with a layer of protection against foreign surveillance.
- It also offers the ability to request data deletion and adjust app permissions. The Arattai app provides complete control and compliance with privacy laws.
Final Words
As the number of users in rural and semi-urban areas grows, the demand for low-bandwidth apps is also expected to grow. Zoho's Arattai app is expected to become a major player in this field, allowing users to stay connected without compromising on quality. Zoho Corp.'s primary goal is to strengthen and sustain its position as an innovator in the Indian and global technology markets.
Arattai Messenger 2025 has become the top alternative to WhatsApp in India. It's the perfect choice for privacy, local storage, innovative features, and accessibility. The Arattai app offers almost all the modern and essential features Indian users need. With no ads and no external storage risks, the Zoho team is constantly innovating. Finally, it's the right time to try Arattai Messenger and experience a homegrown messaging app.
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